SUSTAINABILITY

Birla Cellulose & SaXcell sign MoU for recycled fiber production

Textile recycling innovator SaXcell has signed a Memorandum of Understanding (MoU) with Aditya Birla Group’s, Birla Cellulose, one of the world’s largest manufacturers of man-made cellulosic fiber. The MoU paves the way for the expansion of collaboration between the two companies for production of recycled man-made cellulosic fibers. SaXcell’s textile waste pulping technology combined with […]

FIBRE ITMA 2023

Birla Cellulose launches Birla SaFR Sustainable Flame-retardant Fibres at ITMA

Birla Cellulose, a unit of Grasim Industries Limited and part of the Aditya Birla Group, proudly unveils its latest innovation, Birla SaFR, at ITMA 2023, Milan, Italy. This groundbreaking product marks a significant milestone in Birla Cellulose’s strategic vision to offer products for the technical textile industry. Birla SaFR, is a phosphate based inherently flame-retardant […]

FIBRE SUSTAINABILITY

Birla Cellulose develops Liva Reviva, takes a crucial step in its journey towards circularity

Every year, significantly large amount of textile waste is generated worldwide out of which very little quantity gets recycled into new clothing. Large quantity textile waste generated is leading to significant increase in environmental pollution. To tackle the textile waste challenge the big fashion brands and the textile value chain are planning their next steps […]

nonwovens

Birla Cellulose partners Go-Natura for sustainable sanitary pads

Birla Cellulose teams up with GoNatura, a Bengaluru-based sanitary pad to produce cost-effective and environment-friendly sanitary pads using the Viscose-based Purocel EcoDry fibre as a top-sheet in their GoNatura sanitary pads. With the mission to overcome the environmental consequences endured due to the global consumption of plastic based single use sanitary pads and curbing the […]

FIBRE SUSTAINABILITY

LIVA unveils latest LAPF Studio in Surat

Fluid Fashion enters the textile hub of the nation The Aditya Birla Group is a global leader in sustainable fibres, and Birla Cellulose’s premier fashion ingredient brand “Liva” opened a state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat on Monday to cater to the growing demand of Textiles and Clothing. “Surat is recognised as […]

Partnership

Renewcell and Birla Cellulose collaborate for large scale circular fiber production

The Swedish textile-to-textile recycling innovator Renewcell has signed a Letter of Intent with Birla Cellulose, the pulp and fibre business of Grasim Industries Ltd. a flagship company of the Aditya Birla Group and one of the world’s largest man-made cellulosic fibre producers,  concerning a long-term commercial collaboration  for man-made cellulosic fiber production. The agreement affirms the two […]

FIBRE SUSTAINABILITY

Birla Cellulose aims Net Zero Carbon Emissions across operations by 2040

Birla Cellulose, the pulp and fibre business of Grasim Industries Ltd. a flagship company of the Aditya Birla Group, today announced its goal to bring down its net carbon emissions to zero across all its operations by 2040, with a possibility to reach it earlier by 2035. This is the most ambitious target set by […]

FIBRE

Birla Cellulose targets to scale Liva Reviva fibres to 100,000 tons by 2024

Circular business scale up amongst the most ambitious partnership initiatives in the MMCF industry Birla Cellulose, pulp and fibre brand of the Aditya Birla Group under the flagship company Grasim Industries Limited, recognizes the pivotal role that it can play in sustainable forest management and in promoting circular economy using a collaborative approach. Birla Cellulose […]

Partnership

Birla Cellulose joins Global Partnership to drive circularity

Birla Cellulose, part of Aditya Birla Group is one of the largest global manmade cellulosic fibre (MMCF) producer, has joined the “Circular Fashion Partnership”, a cross-sectorial project led by Global Fashion Agenda, Reverse Resources and BGMEA, to accelerate the transition to a circular fashion industry, by demonstrating a Circular Fashion Business Case in Bangladesh. Birla […]

SUSTAINABILITY

Birla Cellulose Making fashion planet friendly

From sustainable forestry to carbon sequestration to conservation of land and water, Birla Cellulose is ensuring that VSF provides the ultimate environment-friendly fashion choice. Cellulose, the biodegradable and most abundant organic polymer on Earth, lends itself naturally to sustainability. The Aditya Birla Group offers an entire range of cellulosic fibres derived from natural and sustainable […]