FIBRE SUSTAINABILITY

LIVA unveils latest LAPF Studio in Surat

Fluid Fashion enters the textile hub of the nation The Aditya Birla Group is a global leader in sustainable fibres, and Birla Cellulose’s premier fashion ingredient brand “Liva” opened a state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat on Monday to cater to the growing demand of Textiles and Clothing. “Surat is recognised as […]

Partnership

Renewcell and Birla Cellulose collaborate for large scale circular fiber production

The Swedish textile-to-textile recycling innovator Renewcell has signed a Letter of Intent with Birla Cellulose, the pulp and fibre business of Grasim Industries Ltd. a flagship company of the Aditya Birla Group and one of the world’s largest man-made cellulosic fibre producers,  concerning a long-term commercial collaboration  for man-made cellulosic fiber production. The agreement affirms the two […]

FIBRE

Birla Cellulose targets to scale Liva Reviva fibres to 100,000 tons by 2024

Circular business scale up amongst the most ambitious partnership initiatives in the MMCF industry Birla Cellulose, pulp and fibre brand of the Aditya Birla Group under the flagship company Grasim Industries Limited, recognizes the pivotal role that it can play in sustainable forest management and in promoting circular economy using a collaborative approach. Birla Cellulose […]

Partnership

Birla Cellulose joins Global Partnership to drive circularity

Birla Cellulose, part of Aditya Birla Group is one of the largest global manmade cellulosic fibre (MMCF) producer, has joined the “Circular Fashion Partnership”, a cross-sectorial project led by Global Fashion Agenda, Reverse Resources and BGMEA, to accelerate the transition to a circular fashion industry, by demonstrating a Circular Fashion Business Case in Bangladesh. Birla […]

SUSTAINABILITY

Birla Cellulose Making fashion planet friendly

From sustainable forestry to carbon sequestration to conservation of land and water, Birla Cellulose is ensuring that VSF provides the ultimate environment-friendly fashion choice. Cellulose, the biodegradable and most abundant organic polymer on Earth, lends itself naturally to sustainability. The Aditya Birla Group offers an entire range of cellulosic fibres derived from natural and sustainable […]