FIBRE SUSTAINABILITY

Birla Cellulose develops Liva Reviva, takes a crucial step in its journey towards circularity

Every year, significantly large amount of textile waste is generated worldwide out of which very little quantity gets recycled into new clothing. Large quantity textile waste generated is leading to significant increase in environmental pollution. To tackle the textile waste challenge the big fashion brands and the textile value chain are planning their next steps […]

Partnership

Renewcell and Birla Cellulose collaborate for large scale circular fiber production

The Swedish textile-to-textile recycling innovator Renewcell has signed a Letter of Intent with Birla Cellulose, the pulp and fibre business of Grasim Industries Ltd. a flagship company of the Aditya Birla Group and one of the world’s largest man-made cellulosic fibre producers,  concerning a long-term commercial collaboration  for man-made cellulosic fiber production. The agreement affirms the two […]

Partnership

Birla Cellulose joins Global Partnership to drive circularity

Birla Cellulose, part of Aditya Birla Group is one of the largest global manmade cellulosic fibre (MMCF) producer, has joined the “Circular Fashion Partnership”, a cross-sectorial project led by Global Fashion Agenda, Reverse Resources and BGMEA, to accelerate the transition to a circular fashion industry, by demonstrating a Circular Fashion Business Case in Bangladesh. Birla […]